Used predominantly in Indonesia, Japan, Taiwan, and Thailand, LINE boasts having 560 million active accounts. Their focus on providing services for businesses really has us excited about what we can do with chat. These include impressive consumer centric features like:
- 1 to 1 chatting
- Timeline posting (to customer's feeds)
- Timeline commenting
- Push notifications
- Delivery service - new
- Bot capabilities - new
And they have the audience to boot! As of May 2016, LINE has 200 million are active daily users, of which 30 million are in the USA.
LINE is available to businesses worldwide — with the exception of China — and in 14 languages, including English, French, Korean, Japan, Russian and Thai.
Business on LINE
LINE wants to be a global leader in messaging for business. Their plan is to open features that will help expand businesses' user bases and offer monetization options over the channel.
Case studies already show promising results. DHOLIC, an apparel company, is seeing KPIs - like message view rate, clickthrough rate, and average session lengths - double over that of other social channels.
See more LINE business cases here.
Bots with LINE
Bots are not new to LINE. The messaging app released its first bot, Otenki - a location and time weather bot - in August 2011.
In April 2016, the company opened just 10,000 beta accounts to its Bot API Trial and slots were gobbled up in just 7 days. Fret not, LINE reopened applications due to the high demand.
The bot news opens exciting marketing and customer support messaging opportunities for businesses in LINE's demographic. From restaurant bookings, to tech support, flexibility and new features (like the local delivery service) are key to LINE's growth strategy amongst businesses.
Bot Examples on LINE
Domino's makes ordering pizza a cinch with it's LINE bot.
This bot lets restaurant seekers find and book available seats in real-time.
We love this bot. It translates chat in real-time amongst friends.
Check out more bot examples.
Smooch.io + LINE
Smooch brings LINE and all popular messaging channels under the same hood, so businesses can manage and enrich conversational commerce with ease.
Smooch lets businesses....
Connect with customers through experience
From the CRM or business app you work with, via Smooch, you can:
- chat 1 on 1 with customers in real-time
- sell products inside conversations using Stripe
- receive voice messages from customers
- send and receive emojis
- receive cool stickers from customers
- send and receive images
Scale to more channels with the click of a button
When you're ready to expand your messaging reach, open more channels to reach the 3 billion and change consumers conversing over chat every day.
Manage conversations from a CRM or business app you already use
All chat conversations and data synchronize across channels in our conversation cloud. From your Smooch dashboard, you can send conversations into one or more of the communication tools we integrate with.
And... pouf! More reach customers, with a better customer experience and efficient conversation management.