conversational commerce

A 2-post collection

With RCS business messaging, Google is Waging Battle Against Both Apple and Facebook. Can it Win?

It’s been dismissed as a "zombie technology" and anticipated as the saviour of SMS. After 10 years of fits and starts, RCS — the next generation text messaging technology — may have finally found its champion. At this year's Mobile World Congress in Barcelona, Google and key partners showcased how businesses...