Announcing Smooch’s New European Union Hosting Services

With the European Union’s General Data Protection Regulation (GDPR) coming into effect on May 25, Smooch is pleased to announce that our customers will now have more options when it comes down to where their data is hosted. Enterprise customers with operations in Europe now have the option of having data on the Smooch platform hosted, stored and backed up entirely within the European Union.

Data privacy is vital to Smooch, which is why we built our platform to the highest standards of privacy and security. The GDPR is an important measure to protect user privacy but for some businesses, it's not enough. Many enterprises have strict data residency requirements which is why we’re happy to offer these companies the opportunity to host their data in Dublin, Ireland.

This new Smooch region service, available to Smooch Enterprise Plan customers, allows software makers to provision apps and store all related customer data on either our European Union or United States infrastructure. The full suite of API endpoints, channels and SDKs are available on our EU instance, just like on the US one. As a Smooch customer, you will be able to select a region for each app you create. You can either provision all your apps in a unique region, or use both regions if you have customers located in and outside the EU.

We value your trust and understand your concerns over the privacy of your data. This new offering underscores our commitment to serving customers with European operations and to provide more tools to protect your data. To guarantee adequate privacy protections when personal data is moved outside Europe, Smooch is certified for international data transfers with our compliance to the E.U.-U.S. and Swiss-U.S. Privacy Shield frameworks. We have also taken great steps to ensure our customers are able to comply with any privacy framework, including the GDPR.


Interested in hosting your data in the EU? Smooch’s European Union instance is offered to Enterprise Plan customers upon request. Learn more about Smooch regions, how to request access, and SDK & API region configuration here.