Warren Levitan

Warren Levitan is co-founder and CEO of Smooch. He's passionate about building winning cultures that drive innovation, exceptional performance and extreme employee and customer satisfaction.

3 posts

How to Address the Omnichannel Dilemma

Businesses committed to delivering exceptional customer experiences need to be wherever their customers are. Few would argue with that premise. The challenge is that in today's multichannel world customers are everywhere. In the last few months, Google, Facebook, and Apple have all debuted platforms that allow businesses to connect with...

3 Questions to Ask about Business Messaging

That customer experience would ultimately spread to modern messaging apps has long seemed inevitable, but it's become a reality since the three largest consumer messaging players have finally opened their platforms to businesses. In January, WhatsApp (owned by Facebook) introduced WhatsApp for Business, allowing brands to proactively message customers. In...