business messaging

A 16-post collection

How to Address the Omnichannel Dilemma

Businesses committed to delivering exceptional customer experiences need to be wherever their customers are. Few would argue with that premise. The challenge is that in today's multichannel world customers are everywhere. In the last few months, Google, Facebook, and Apple have all debuted platforms that allow businesses to connect with...

An RCS by Any Other Name

In a previous post, I wrote about the long and winding history of RCS, the rich communication standard that’s supposed to have supplanted SMS for over a decade now. Most recently, Google stepped in to rally global telecoms to adopt the new standard in order to stave off WhatsApp...