conversational commerce

A 4-post collection

Thread's Raises $20 Million to Sell Clothes via Chat

Since 2015, the term “conversational commerce” has been bandied about to describe everything from the WeChat phenomenon in China to the rise of voice assistants like Alexa. But one startup is taking the concept to a whole other level. According to TechCrunch, London-based Threads has raised $20 million to sell...

With RCS business messaging, Google is Waging Battle Against Both Apple and Facebook. Can it Win?

It’s been dismissed as a "zombie technology" and anticipated as the saviour of SMS. After 10 years of fits and starts, RCS — the next generation text messaging technology — may have finally found its champion. At this year's Mobile World Congress in Barcelona, Google and key partners showcased how businesses...