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A 3-post collection

The New York Times Creates an Angry Uncle Chatbot for Thanksgiving

Black Friday/Cyber Monday/binge-shopping week has come and gone and, according to LivePerson, customers messaged with brands 97% more than they did last year. Yet amid the growing buzz around conversational commerce, the season's most-celebrated chat experience so far was published by a 167-year-old newspaper. And the only thing...

3 Questions to Ask about Business Messaging

That customer experience would ultimately spread to modern messaging apps has long seemed inevitable, but it's become a reality since the three largest consumer messaging players have finally opened their platforms to businesses. In January, WhatsApp (owned by Facebook) introduced WhatsApp for Business, allowing brands to proactively message customers. In...