I had no clue how to start this, so I went asking Wikipedia for help on Omnichannel. Here’s what I got: Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and...
The holiday season has arrived in a flurry of flash sales, best-of-the-year lists and questionable Christmas-themed comeback albums (I’m looking at you, Eric Clapton). On the darker side of the communications landscape, consumers also tend to report a surge in telephone scams during these festive weeks, according to The...
So you think you’re omnichannel? With Apple Business Chat in beta, WhatsApp for enterprise on the horizon and Google Chat/RCS tugging at everyone’s trouser legs, businesses are looking toward their customer engagement platforms to connect them to all the world’s messaging channels. For software makers, more...
Businesses committed to delivering exceptional customer experiences need to be wherever their customers are. Few would argue with that premise. The challenge is that in today's multichannel world customers are everywhere. In the last few months, Google, Facebook, and Apple have all debuted platforms that allow businesses to connect with...
