RCS

A 5-post collection

The New York Times Creates an Angry Uncle Chatbot for Thanksgiving

Black Friday/Cyber Monday/binge-shopping week has come and gone and, according to LivePerson, customers messaged with brands 97% more than they did last year. Yet amid the growing buzz around conversational commerce, the season's most-celebrated chat experience so far was published by a 167-year-old newspaper. And the only thing...

An RCS by Any Other Name

In a previous post, I wrote about the long and winding history of RCS, the rich communication standard that’s supposed to have supplanted SMS for over a decade now. Most recently, Google stepped in to rally global telecoms to adopt the new standard in order to stave off WhatsApp...

Why RCS Might Soon Replace SMS

It's been both dismissed as a zombie technology and anticipated as the savior of SMS. But after 10 years of fits and starts, Rich Communication Services (RCS), the next-generation text messaging technology, might have finally found its champion. At this year's Mobile World Congress in Barcelona, Google and key partners...