Google's Two-Pronged Plan to Dominate Consumer-to-Business Messaging
At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed messaging apps....
At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed messaging apps....
Everybody loves messaging. It’s personal, it’s convenient, it’s a great way to keep in touch with the people we care about without having to — cringe— pick up the phone. Advertising? Not so much. So how will consumers feel when marketers invade their sacred inboxes and start imploring...
Earlier this month the State of California passed a law requiring companies to disclose when they’re using a bot to communicate with people online. While the regulations don’t go into effect until next July, they serve as Exhibit A for how conversational technology is transforming law and politics...
Like the web, mobile apps and vinyl records, chatbots have been declared dead countless times only to prove very much alive — in that artificial way....
That customer experience would ultimately spread to modern messaging apps has long seemed inevitable, but it's become a reality since the three largest consumer messaging players have finally opened their platforms to businesses. In January, WhatsApp (owned by Facebook) introduced WhatsApp for Business, allowing brands to proactively message customers. In...